Aesthetics In Business

An ambiance of beauty

An ambiance of beauty

Everybody loves beautiful things. Everybody cherishes a beautiful environment coupled with beautiful, clean and well-laid-out furniture, fittings and equipment. I do and I know you do too.

Aesthetics (appreciation of beauty or good taste) is a crucial part of business. It speaks a lot about the “state of mind” of the business, the owners and the workers. It shows the businesses’ perception of taste, quality, health issues, attention to details, workers’ welfare and its attitude towards business success and competition.

Right from the lobby or reception of a business, you can tell what you are “likely” to meet inside. You are given a quick impression of the quality of goods and services you are about to exchange with your money.

Note that I used the word “likely” since you can still find very “beautiful” businesses that have nothing on ground that would make their customers want to come back.

Thus, the state of every physical structure a business uses sends a message across to its stakeholders, especially the customers. The colours, furniture, office equipment, stationery, documents like receipts, fliers, and every movable object, contributes to the beauty and ambiance of a business. No doubt, they add up to to form the assets which are capable of winning the hearts of customers over.

Where the business combines aesthetics and quality products, such a business is definitely every consumers’ preference.

Interestingly, while some businesses have very good taste and business sense, some businesses simply do not care. All they care about is making money, forgetting that businesses that displays an I-don’t-care-attitude towards their environment, with furniture, equipment and other business properties, in very bad state, send bad signals to their customers – two of which being that it has no concern for quality and has a strong non-challant attitude towards customer satisfaction and business/life generally. Such businesses end up attracting people of like minds. No theory is needed to prove this. It’s just common reasoning.

Interestingly, to have an ambiance of beauty does not cost a fortune. It’s a matter of having the right attitude. Having a very clean business place and environment goes a very long way.

So, do you own a business? What lasting impressions does your business have on customers and visitors? What kind of ambiance does your business portray?

Thanks for your time 🙂

Related : Please navigate through my “Business and Economy” category and check out a number of business tips there.

Posted from WordPress for BlackBerry.

Make Or Mar Ability Of Business Locations : The Consumer Factor

A serene residential area

A serene residential area

The world of business is one with many rules. Those who know how to play by the rules or know how to manipulate the rules are those who are doing very well – making so much money and building very strong brands for themselves.

I have already addressed some of these rules in my post on customer loyalty, issues of stagnation and collapse, decision making, business start-up and others, under “Business and Economy” category. However, in this post, I have decided to address one of such “rules” I used to add weight to my earlier posts, as a two-part stand-alone post. The simple “rule” is that: consumers MUST be given serious consideration in business location decisions as a condition for business success !!!

I have withnessed many businesses actually groan over poor sales/patronage, apparently, for failing to consider the “power of the consumers” in business success. One big mistake therefore, is to ignore them in business location decisions. Those business simply did not ask themselves some crucial questions : how close are we to our target market? Are we where our customers are? Can our tarket market easily find us here? Does our target market know how to find us? Is our business located where our products are needed? Did we do a customer-based analysis of the location we chose?

The are no general rules guiding business location decisions. What is simply required is a product-customer and business-customer analysis, where the key factors considered are the product, the busines and their target market, before a decision is finally taken as to where the business would be located. Where these analyses are not done, the business is most likely to experience very low sales or stagnated sales. This is because the target market, which is the source of the sales were simply played down at the point of deciding where the business would be located.

So what happens where a business is “badly” located? Two of the businesses that inspired me to do this post have already relocated. One is a very low standard laundry business located in a high-brow serene residential area. The other is a recording house within the same area. Two, who are yet to move, are really complaining of very poor sales. One is a drug store and the other an electrical appliance store – all in a serene residential area where you see an average of one person per hour walking or driving by on the street.

business area

A typical commercial area

Apart from relocating, a business experiencing low turnover as a result of location problems can invest in promotional activities – advertising, sales promotion, personal selling and public relations. The fact that customers MUST be reached out to is a non-negotiable and COMPULSORY aspect of business. Everything has to be done to attract customers !!! No business opens shop to display its exquisite interior and well dressed staff. Businesses depend on customers to survive. So, going the extra mile to reach them is not a display of business acumen, but a “mission to safe a boat from sinking!” This becomes even more challenging and necessary where the business is “badly” located.

So, are you planning on starting a business, avoid “crying over spilled milk.”

Thanks for your time.

Posted from WordPress for BlackBerry.

Related posts :

Customer loyalty : A condition for business survival

Decision making: The most sensitive and far-reaching function of a manager